Branding Education: The Six Cornerstones of All Successful Brands

To ensure delivery add ppai@ppai.org to your address book. View message online here.

			Character Branding: The Six Cornerstones Of All Successful Brands (Part 1 of 4)
			Everyone loves a good brand and knows when they encounter one. Few people understand how that brand is built. Join Jim Socci and Gary Kaskowitz to understand the basis for which goods brands are formed and how these principles can help you and your clients make fiscally responsible decisions that create lasting brand impressions. Consistently the annual PPAI study on Promotional Products Distributor Sales reports that Brand Awareness is the number one and number two reasons why clients are buying Promotional Products as a component of their annual advertising spend. Key Learning Objectives: Understand the common misconceptions about branding Identify ways to use branding knowledge to set yourself apart from competitors The three purposes of brands and how they are used PRESENTER: Jim Socci President of Artistic Toy and Dr. Gary Kaskowitz, Marketing Professor at Moravian College DATE: Wednesday, November 6, 2013 TIME: 1:30 pm CST DURATION: 1 Hour COST: FREE for Members $20 Non-Members POINTS: 1.0 CAS

Branding Education: Learn to Speak the Inner Language of Your Clients

To ensure delivery add ppai@ppai.org to your address book. View message online here.

Character Branding Series 2 of 4: Learn to Speak the Inner Language of Your Clients What motivates you and your clients? Every brand has a core story that when told properly is the emotional fuel that takes them to the top of their industry. No one likes to be sold anything; however, we all love to buy. Getting in touch with your client's core story, emotions, and psychology is what takes a marketer or salesperson from good to great. The only thing holding us back or pushing us forward into our dreams and the story we have about why we can't have it or what we are willing to do to get what we want. Join us to tap into the internal motivation of your clients. Key Learning Objectives: The Four primary drivers that motivate your clients Understand your customer's psychology and yearnings better than they do How to use metaphor and symbolism to communicate your client's core story PRESENTER: Jim Socci President of Artistic Toy and Dr. Gary Kaskowitz, Marketing Professor at Moravian College DATE: Wednesday, December 11, 2013 TIME: 1:30 pm CST DURATION: 1 Hour COST: FREE for Members $20 Non-Members POINTS: 1.0 CAS

Branding Education: Incorporate the Power of Story for Sales Success

To ensure delivery add ppai@ppai.org to your address book. View message online here.

			Character Branding Series 3 of 4: Incorporate the Power of Story for Sales Success
			All human beings are hard wired to listen, share, and create stories. If you look around you will find some of the most successful people in the world are outstanding story tellers. Every company has to tell an amazing story if they want to become the success the owners envision. The bad news is not everyone knows how to tell a story that is remembered and repeated for years and years. The good news is this creates an almost limitless opportunity for Marketing Consultants to improve sales success by helping businesses tell their brand story better. Join us to learn ways to improve your story telling. Key Learning Objectives: Introduction to storytelling tools and techniques Proper story structure for sales success Effective use of the "Hero's Journey" to sell more products PRESENTER: Jim Socci President of Artistic Toy and Dr. Gary Kaskowitz, Marketing Professor at Moravian College DATE: Wednesday, January 29, 2014 TIME: 1:30 pm CST DURATION: 1 Hour COST: FREE for Members $20 Non-Members POINTS: 1.0 CAS

3125 Skyway Circle North, Irving, TX 75038

Branding Education: Create Your Own Character in the Market Place

To ensure delivery add ppai@ppai.org to your address book. View message online here.

			Character Branding Series 4 of 4: Create Your Own Character in the Market Place
			Does your brand energize a community of raving fans? Are your customers telling their friends and family about what you said or are they sharing some of your core beliefs? If the answer to this is yes, then you have established a true Character Brand. Character is the mental and moral qualities that distinguish a person or organization. The most successful people and organizations consciously define their character. Join us to see how defining ones character positions you and your client’s to be a recognized leader in the market place. Key Learning Objectives: How to create your Brand Manifesto Techniques to make your brand the thought leader in your industry The Success Mind-set PRESENTER: Jim Socci President of Artistic Toy and Dr. Gary Kaskowitz, Marketing Professor at Moravian College DATE: Wednesday, February 19, 2014 TIME: 1:30 pm CST DURATION: 1 Hour COST: FREE for Members $20 Non-Members POINTS: 1.0 CAS