Tuesday, March 4, 2008

Artistic Toy Launches Interactive ToyTag™ at ASB Winter Conference

It’s almost Spring and the creative minds at Artistic Toy have come out of hibernation. On March 1, 2008 we introduced our Interactive ToyTag™ to 600 distributor and exhibitor sales people at the American Solutions for Business Winter Conference in Minneapolis, MN. The response was overwhelming with show guests lining up 6 deep waiting to register to see which of the $80,000 worth of prizes they had won.

You may have heard of the popular brand of stuffed toys called Webkinz™. Well the product development teams at Artistic Toy and Ego-ID have taken the concept of web based toys in a different direction. A key problem identified by many marketing and financial professionals is that it is difficult to measure return on investment or return on objective when utilizing traditional promotional products.

That is why Artistic Toy and Ego-ID have partnered together to deliver a new application for Ego-ID’s successful brand of Dog Tags™ and developed the Interactive ToyTag™ by Artistic Toy. The tags are applied to Artistic Toy’s products. The tags have unique variable data printed codes on them redeemable for prizes on-line. The adorable soft cuddly toy is your initial prize given to a suspect for spending 1 minute collecting a few pieces of contact information. Then instantly they have become a winner of another fantastic prize. This prize however is not an ordinary prize; it is a NO RISK OFFER that separates the suspects from the prospects. The primary purpose of the prize is to provide a call to action for your visitor to see if they would like to move to the next step in building a business relationship with your company or its partners. Typically, this is something that cannot be achieved with an ordinary promotional product give-away.

If you think this is something you would like to present to a customer please send us an email to info@artistictoysmfg.com and we will send you marketing material and detail information about how to sell and present the Interactive ToyTag™ in your next marketing campaign. If you saw the ToyTag™ product at the American Solutions for Business Winter Conference and have any feedback please post a comment.


1 comment:

Anonymous said...

Your company did a great job at our Winter Conference and there was lots of interest in the fuzzy little bears. We hope to bring a line of bears into our company store so that our sales associates will always have a sample handy to show customers. Thanks again for your creative marketing!

ASB Marketing Team