Wednesday, May 20, 2009

Artistic Toy Kirby Bear Meets Larry King Live

I recently learned that the Caylee Marie Anthony Foundation chose our 8" Kirby Brown Bear with imprinted t-shirt (S2158) to comfort families and children in distressed situations.

You can view the 2 minute segment from CNN's Larry King Live interview that explains the purpose of the foundation and how the bear will be used.

This is a testament to how a stuffed toy can outperform other forms of advertising and promotional marketing pieces. The creative team at Barker Specialty understands how to develop a cause promotion that serves a greater purpose. Not only will it help the foundation fulfill its mission to prevent child abduction through the creation of awareness of child safety measures, but will also provide support to families and law enforcement during child recovery efforts. This cause promotion assists in the well-being of children that need comfort and support during difficult and stressful times.

You can support the foundation by clicking here to donate. To learn more about the Caylee Bear Program click here.

Monday, May 4, 2009

Toys Touching Lives

Carol Floyd, Blake Advertising Inc. (ASI/141075) used our 8" White Rabbit plush toy (S2041) in 100 Easter baskets in celebration for The Lovelady Center in Birmingham, Alabama. The pictures of the children with rabbits and baskets tell a wonderful story.

We are happy to hear and see the success of the event. It was a pleasure working with you.