Saturday, January 17, 2009

Giving Campaign Featured In Counselor PromoGram

Supplier Orchestrates Toy Giveaway

Just because the holidays are over doesn't mean the giving season is. Artistic Toy (asi/37122) is looking to counteract the negative perceptions of the economy and spread the word on product safety by orchestrating a massive toy giveaway over the next 30 days. "We got a lot of good inventory, it's been here too long, and we want to move it," says Artistic Toy president Jim Socci. "And I want to build relationships with distributors. It's really been a lot of intensive thinking about the best way to inspire and spark people to use promotional products. The best way I knew was to get products into people's hands. And if we can do that at little or no cost, and we can bring a lot of joy into the community, it's going to be a phenomenal result."

Artistic Toy is hoping to donate tens of thousands of stuffed animal plush toys to non profit and community organizations. The Allentown, PA-based supplier is relying on distributors to get the word out – and help earn themselves some much needed promotion and goodwill through the campaign. "We want to encourage and promote our distributors to get out there to make some phone calls," Socci says, noting that a wide selection of toys will be available with no set up charges or extra accessory costs for imprints.

Socci says that a key reason behind the campaign is to help clear up the increasing concerns about toy safety, particularly in the wake of last year's passing of the Consumer Product Safety Improvement Act. Through the giveaway and its products, Socci hopes to show what it means to be compliant, as Artistic Toy has tried to achieve under the new provisions. "There are requirements and deadlines that are rapidly approaching for compliance," he says. "We want to be on the forefront of that."

To that end, the company will also host a free Webinar on the subject on January 30 at 2:00 pm EST. Socci says the session will demonstrate the steps it takes to become compliant and how the changes could affect the industry. "Many people haven't heard the word yet or haven't had the time to realize that it's not just toys that are going to be impacted," he says. "Toys are the number one thing that people are concerned about for a while now. But it's also children's products. I have a suspicion that distributors and salespeople aren't there yet and don't understand that."

To read more visit Global Giving Campaign

Monday, January 12, 2009

Artistic Toy Launches Free Global Giving Campaign

Artistic Toy recognizes the need to promote safety of its products and the value of working with qualified marketing and product experts to ensure that safety and security of everyone's prosterity is protected.

We have launched a global initiative to give away products to promote toy safety and our distributor partners.

To learn more...

  1. Read Full Press Release
  2. Signup for Free Webinar: CPSIA - Distributor's Responsibilities
  3. Place Toy Order Request
  4. Read our Frequently Asked Questions

Thank you for your interest and assistance in this very important initiative

Saturday, January 3, 2009

10 New Maxims of Marketing from Bobby Lehew

I just attended the first day of ASI Orlando Show education seminars and wanted to share with you key marketing maxims taken from Bobby Lehew's seminar on Marketing in a Web 2.0 World: How Small Business Can be Heard in a Big Way. Bobby's zigging an zagging style of chasing rabbits through the fast pace world of promotional products marketing was a refreshing addition to practical marketing tips and tactics.

Top 10 Take Aways:

1. You are who Google says you are
2. You are what you publish
3. A trusted referral is the Holy Grail of Advertising (founder of Facebook)
4. Today's Toys are tomorrow Tools
5. Fresh Content is King
6. People Still Buy From People they Know and Like
7. It's not about having a website, it's about your web presence.
8. Publish customer case studies and don't worry if your competitors watch
9. Become a contributor of something helpful to your network.
10. Interactive Web Marketing is a Lifestyle, don't expect to be good at it overnight.

These great maxims and much more were shared in this very exciting session. No matter if you are an esteemed "pencil" salesman or looking to build tangible marketing solutions with custom plush toys you need to establish your web presence. I highly recommend Bobby's seminar. After you attend, I would be surprised if you couldn't write 2 new job descriptions for people in your organization. You might be surprised at the number of inexpensive or free resources to boost your web presence.

Nice work Bobby!!!