Monday, August 17, 2009

"Cause".... It Works!!!

The holiday season is coming and your client wants to put together a marketing campaign that transcends community involvement. Take a look at how a national retailer built a cause promotion using a variety of soft stuffed plush toys to help the community, attract shoppers, and increase register sales.

This is a great concept targeting a $5.00 price point that generates a lot of support from customers. This plush toy program has helped contributed to over $126 million raised for children across the country.

See Kohl's website for more details on the program.

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