PLUSH TOY CASE STUDY #2: Snack Food Industry

Beef Jerky makes a mysterious return to prime time snacking fun! 

        Jack Link's Beef Jerky took building its brand around a character very seriously when the well-known Carmichael Lynch advertising agency recommended adopting the Sasquatch character as part of its marketing campaign over 10 years ago.  The Sasquatch appears in many television commercials and YouTube videos.

     Carmichael Lynch created an award winning ad campaign based on taunting a Big Foot.  Beef Jerky snack lovers are adventure seekers 18 - 49 years old.  They are high energy socially confident people who enjoy snacking as much as hiking, watching sporting events, and living in college dorm rooms together.  The ads have become a hit on the Internet with an almost cult-like following of people who post messages to Sasquatch and make homemade Sasquatch videos. 

        In 2008, Jack Link's reported sales have jumped 47 percent in a snack category that rose 12 percent overall, according to ACNielsen.  Jack Link succeeds in developing a memorable brand with a character.   

     With this much success you might think Jack Links must buy millions of plush toy Sasquatch's to promote their brand.   While showering the market with millions of plush toys works well for brands like Metlife and AFLAC, Jack Links decided to create a collectible plush toys that is only given out to its growing base on-line fans.  Jack Links decided a limited distribution of 2,500 pcs of a 12" Sasquatch would be perfect for a thank you mailer to the fans who helped them receive more than 4 million YouTube video views.   Jack Links has lots of opportunities to expand the distribution of its plush toy Sasquatch; however, for now they are happy creating more memorable brand experiences with high quality, high perceived value, and limited distribution Sasquatches for their biggest fans.        

         

PINK Plush Toy Catalog

Check out more than 50 styles 

of the cutest

 Pink Plush toys in the world!  

Click Here for Digital Flip Catalog 

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2016 PPAI AWARD SUBMISSION: Messin with Sasquatch

Mascot/Character or Persona Product

Artistic Toy took on the challenge of Messin with Sasquatch for Jack Links.  Over the last 10 years several manufacturers have tried create a plush toy that personifies the infamous Jack Links Sasquatch.  

This series of photos shows progression of character development for custom plush toy.

1. Client Provided Photo  

2.   Artistic Toy U.S. Custom Toy Prototype (Version 1)

3,  First Factory Counter sample in shorter fabric.

4. Improving the fabric color, testing a different style fabric, and start setting up the t-shirt with imprint.

5. Client wants different style fabric used on top of head versus bottom of chin.

6. Client wants China fabric to be darker on the bottom of the chin.

7.  Clients send us old Sasquatch they had to match fabric color, style, and length.

8. The matching and fabric ordering process takes  place.

9. The mouth and head shape are finalized in the correct fabric.

10. Client wants to test smaller size and different fabrics on top and bottom of head.

11.  The final approved pre-production sample!

2015 Holiday Plush Toy Catalog

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PLUSH TOY CASE STUDY #1: Healthcare Industry

   
    A hospital group decided building a brand character would be a good way to embed the hospital name and core messaging.  They developed a character named Reege.  Reege got his name from Regions Hospital.  Reege is a friendly guy that often encounters difficult life situations.  Reege has big "Goose Egg" on his head as visual reminder of the troubles he has faced in his life.

    Reege first took life in the form of a walk around mascot. He has been seen playing the piano in the hospital lobby.  Sometimes he goes for a walk in the mall.  Reege has his own Facebook page and lots of fans.  Reege's famous tag line is,  "Ouch....Take Me To Regions Hospital!"

   This character became so popular the hospital group cloned him in the form of 5,000 pcs custom plus toy with a sound chip.   Reege has helped spread the hospital's message of healthy living and better decision making at community events for many years.

    All healthcare providers want to remind people to make better decisions for their life. This can be done easily with friendly soft teddy bear gifts for new patients, supper soft pillow surgery gifts, or completely custom character that becomes a spokesman for your organization.

NEW PRODUCT RELEASE: Direct Embroidery or Print Bears

Remove the stuffing from our new line plush toys.

It allows direct embroidery and printing.

No minimums on blank product and 24 pcs. minimum on decorated product.

Inspiring the Use of Plush Toys In Advertising!

Custom Plush Toys / + 2,000 In Stock Styles / Safety Tested Guaranteed
 

www.artistictoy.com 

"Follow us" on:                        for inspiring plush toy promotions. 

  1405 S. Albert Street, Allentown, PA  18103  / 484-788-0888 / info@artistictoy.com

Artistic Toy Honored with PPAI Supplier Achievement Award

FOR IMMEDIATE RELEASE

Contact: Jim Socci

jsocci@artistictoy.com

484-788-0888 

ARTISTIC TOY HONORED FOR EXCELLENCE

IN PRODUCT INNOVATION AND DESIGN

Allentown, PA, February 2, 2015 – Artistic Toy Manufacturing, Inc., won the Gold Level in the 2015 Suppliers Achievement Award Competition sponsored by Promotional Products Association International (PPAI). Fifty-five Gold and Silver winners were recognized at the PPAI Awards Presentation & Reception held January 13, 2015 at the House of Blues in conjunction with The PPAI Expo in Las Vegas.

Winners of PPAI Suppliers Achievement Award are honored for their superiority in craftsmanship, graphic arts, creativity, innovation and service. These winners were selected by a panel of industry professionals along with independent, print, marketing and advertising professionals.

"PPAI is pleased to recognize Artistic Toy with the distinguished Suppliers Achievement Award,” said Paul Bellantone, CAE, president and CEO at PPAI. "Through its leadership and commitment to superior service, creativity, craftsmanship and innovation, Artistic Toy is leading our industry with a broad offering of products and decorating solutions that deliver impactful promotional messaging in the most powerful way.”

Artistic Toy was presented a Gold Level for the 2015 PPAI Suppliers Achievement Award in the category of Character Mascot Development. For more information about the PPAI awards program visit www.ppai.org/awards or contact the PPAI Awards and Recognition department at awards@ppai.org.

About Artistic Toy

Artistic Toy designs, decorates, and manufacturers stuffed toys used for corporate advertising.  Unlike other toy companies they only sell through a network of independent distributors and promotional consultants. They sew and stitch stuffed toy prototypes in the U.S. that go on to be mass produced in overseas factories.  They also warehouse and decorate thousands of different styles of stuffed animals that are delivered in a matter of days. For more information visit www.artistictoy.com and find them on Twitter @artistictoy, Facebook, YouTube and Pinterest.

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