Wednesday, July 24, 2013

Advertising Dollars on the Attack! Bears V. Bulls

Every month out of the last 6 months in 2013 the US stock market has hit record highs.  The iconic Bull and Bear characters of Wall Street should be everyone's best friend.  These characters signify either an optimistic or pessimistic view on selling or buying investments.  The upward attacking bull is hero in the minds of most as his head indicates a market that is on the rise.  The downward attacking bear head is the villain that pushes stock prices down causing investors to sell.    



The Artistic Toy's Reversible Bear Bull Puppet (c) is a fun and engaging way to explain market risk and that a healthy financial system has bears and bulls.   Whether you are feeling Bullish or Bearish about investments or your marketing dollars this promotional product will gain long lasting enjoyment from flipping this puppet inside out.  

Tuesday, July 23, 2013

Marketing Strategies You Can Take to the Bank


Two Promotional Consultants and a Manufacturer’s Representative recently visited Artistic Toy.  The 30 minute tour ended in our conference room where the Bears were having a meeting with the Bulls.  They were marveling over the cover of the Supplier Global Resource magazine, “Out with the Bear, in with the Bull!”  One bear mentioned that a PPB Editor was looking for successful promotional campaigns for clients in the financial sector.

The Bulls agreed that Artistic Toy’s Reversible Bear Bull Puppet © is the Best Promotional Product for the Financial Sector.  They made statements like “my clients are doing the work of three people and need me to bring them new ideas”,  “this product has a WOW factor that is engaging”,  and “while it’s financially focused, it’s really about the unexpected turn around story that everyone loves.”

Over the last 15 years Artistic Toy’s Reversible Bear Bull Puppet © has been a steady component of every type of financial services firm imaginable.  These inside-out hand puppets have become teaching aids on financial risk, helped launch investment divisions of banks, and reiterated core branding principals of insurance companies that are prepared to weather bear and bull markets.

 “My financial services client distributes Artistic Toy’s reversible bull-bear puppets at his client presentations and consumer shows.  They’re great for communicating stock market volatility and the dangers of trying to ‘time the market.’” - Matt Paine, Imprintastic!  
Read more for more product testimonials.

Successful investors know that there is no magic to the market.  In order to be a successful investor you need to carefully understand the business you are investing in and set performance expectations in advance.  Without applying these two principals investing can be a disguised form of gambling.

This investment advice is easier said than done.  The function of buying and selling investments is as easy as clicking a few buttons, understanding the business you are in and deciding appropriate time frames to achieve upside potential and minimize downside losses requires an experienced professional. 

Marketing your business requires the application of the same two principals.  Businesses must understand the media they are using to advertise and decide in advance the expected results.  For most businesses, like investors, this advice is easier said than done.  The successful application of this strategy requires that investors work with Financial Advisers and businesses work with Promotional Consultants.  A Promotional Consultant is a professional who can help you evaluate the best media to reach your Company’s goals, understands the importance of protecting your brand image, and turns your advertising into an integrated marketing campaign.


Whether you are bullish or bearish about the market you can turn these investment principals into marketing strategies that will have you and your clients making more trips to the bank.   

Monday, July 22, 2013

The Best Financial Sector Promotional Product

Over the last 15 years Artistic Toy’s Reversible Bear Bull Puppet © has been a steady component of every type of financial services firm imaginable.  These inside-out hand puppets have become teaching aids on financial risk, helped launch investment divisions of banks, and reiterated core branding principals of insurance companies that are prepared to weather bear and bull markets.  

(View Product Details: 7" Reversible Bear Bull Puppet - S1181)

Here are a several product endorsements from Promotional Consultants:

“My financial services client distributes Artistic Toy’s reversible bull-bear puppets at his client presentations and consumer shows.  They’re great for communicating stock market volatility and the dangers of trying to ‘time the market.’”  - Matt Paine, Imprintastic!  

“I first sold Artistic Toy’s reversible bear bull hand puppets to John Hancock Funds in 2000 and they were a tremendous success.  We did over 10,000 units and still get requests from brokers for them. A great item that has impact and continued use.” -Joe Joslin, Joslin Advertising & Marketing, Inc.

“My international fund management client used hundreds of Artistic Toy’s reversible bear puppet at a tradeshow.”  - Peter Ban, CMTI Inc

One of my clients placed a 3,000 pc order for Artistic Toy’s reversible bear bull puppet.  The puppet wowed them with its play value and it aligns perfectly with the insurance company’s brand promise of staying true to careful planning, discipline investing, and fully evaluating risks through bull and bear markets.- Emily Dunnigan, National Premium

My university client just opened their Center for Economic Eduction and found Artistic Toy’s reversible bear bull puppet a natural fit!  The used the puppets at the grand opening as gifts for attendees and large donors.”  - Kristin Rezler, Halo Branded Solutions


“My annuity and insurance client has been buying Artistic Toy’s reversible bear bull product for many years.  This product is a steady component of their company store sales and travels to many investor meetings”  - Tom Schaefer, WorkflowOne


“I work with a large bank’s brokerage division that ordered 10,000 pcs of Artistic Toy’s reversible bear bull puppet to promote its investor education endeavors.  .”- David Gilinsky, Bergman Incentives


Over the years my global financial client has used thousands of Artistic Toy’s reversible bear bull puppets.  Each divisions marketing department seems to like promoting with this product.”   - Lee Cohen, Lindon Associates


“Artistic Toy’s reversible bear bull puppet is a must have for any client in the financial sector.  My client orders thousands of them a year as part of a recurring program.”  - Johanna Decal Gottlieb, Axis Promotions

Email your contact information and FedEX / UPS shipper# to info@artistictoy.com for a free sample!