Branding Education: Learn to Speak the Inner Language of Your Clients

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Character Branding Series 2 of 4: Learn to Speak the Inner Language of Your Clients What motivates you and your clients? Every brand has a core story that when told properly is the emotional fuel that takes them to the top of their industry. No one likes to be sold anything; however, we all love to buy. Getting in touch with your client's core story, emotions, and psychology is what takes a marketer or salesperson from good to great. The only thing holding us back or pushing us forward into our dreams and the story we have about why we can't have it or what we are willing to do to get what we want. Join us to tap into the internal motivation of your clients. Key Learning Objectives: The Four primary drivers that motivate your clients Understand your customer's psychology and yearnings better than they do How to use metaphor and symbolism to communicate your client's core story PRESENTER: Jim Socci President of Artistic Toy and Dr. Gary Kaskowitz, Marketing Professor at Moravian College DATE: Wednesday, December 11, 2013 TIME: 1:30 pm CST DURATION: 1 Hour COST: FREE for Members $20 Non-Members POINTS: 1.0 CAS