Branding Education: The Six Cornerstones of All Successful Brands

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			Character Branding: The Six Cornerstones Of All Successful Brands (Part 1 of 4)
			Everyone loves a good brand and knows when they encounter one. Few people understand how that brand is built. Join Jim Socci and Gary Kaskowitz to understand the basis for which goods brands are formed and how these principles can help you and your clients make fiscally responsible decisions that create lasting brand impressions. Consistently the annual PPAI study on Promotional Products Distributor Sales reports that Brand Awareness is the number one and number two reasons why clients are buying Promotional Products as a component of their annual advertising spend. Key Learning Objectives: Understand the common misconceptions about branding Identify ways to use branding knowledge to set yourself apart from competitors The three purposes of brands and how they are used PRESENTER: Jim Socci President of Artistic Toy and Dr. Gary Kaskowitz, Marketing Professor at Moravian College DATE: Wednesday, November 6, 2013 TIME: 1:30 pm CST DURATION: 1 Hour COST: FREE for Members $20 Non-Members POINTS: 1.0 CAS